This is the first question most people ask as it seems a lot of unnecessary work for very low returns.
There are several reasons why it is important that while you use the online retail platforms. you start building your own
Your own website gives your business legitimacy in the eyes of potential customers and suppliers and wholesalers you want to work with.
It changes from the perception of you just being a listing on a platform or a disembodied store amongst thousands of other online stores to be found on the retail platforms. Manufacturers and suppliers like working with dropshipping business that have an established website.
Even though you are only starting out and have a very small customer base, it shows your suppliers that you are serious about being in business and not just another fly-by-night dropshipping business out to make a few quick bucks and then close up shop and move on.
When you approach new suppliers, they will check online to see if you have a website; you build trust and rapport with suppliers through your website.
Another important reason to establish your own website is your competitors. Dropshipping companies that want to be visible and successful have their own e-commerce websites.
One of the key analytics of e- commerce is competitor analysis and not having your own website can have an adverse effect on the success of your business.